Thinking Outside of the Box During Tough Times

Let's face it, when there is a tough economy one of the first items that people stop purchasing is fine art. Fine art galleries and artists struggle to make ends meet. However there are benefits to this struggle, it forces everyone to think outside of the box. Gallery of Dreams has done this by incorporating smaller more affordable fine art jewelry, cards and prints. We have also taken great interest in what the members of the community have to say. Last year winter visitors requested art classes of various types. Therefore, we started offering classes. Last winter they were a success! This fall and winter, we have begun planning for more workshops and classes! For example, Lindsay Roberts, a local artist, will be teaching a brass ornament workshop where students will learn how to peen and shape sheet metal using jewelry and tinsmithing techniques.

Many of the artists at Gallery of Dreams have also taken the concept of thinking outside of box and came up with some brilliant ways to inspire interest in fine art.

Alexandra Orton, Cochise County resident and Gallery of Dreams artist, has implemented several creative ideas. By creating an online inventory through Greeting Card Universe , Alexandra has made her art available to clients all over the world and has made it affordable to those who appreciate fine art but cannot necessarily purchase original art work. These greeting cards are fabulous to send or frame! Alexandra has also started a Facebook Fan Page where she not only updates her fans by posting her latest work, but she also posts clever Facebook statuses such as, "Alexandra Orton is making an art supplies list and checking it twice," or "Alexandra Orton is playing with clay." This gives her fan base an idea of "a day in the life" of an artist. It also demonstrates the personality and character of the artist.

With over 300 million active users Facebook is a social networking site that has much potential for artists. Gallery of Dreams artist, Jon Vaughn has a fan base of 141 and counting and he has already seen results in sales! Facebook statistics show that more than 10 million users become fans of pages per day!


Oil painter and Gallery of Dreams artist, Deborah Peters, used her passion of big cats to think outside of the box. Deborah received an offer from a big cat rescue facility to be a part of a gallery that is still in the works. This inspired her to find other big cat rescue facilities on the Internet that might be interested in selling her paintings. She was successful! She found an organization, Big Cat Luxe. This organization's core premise is that one can contribute financially to the extremely important work of Big Cat Rescue while finding just the right gifts for the home as well as office accessories. "I knew this was something unique to be a part of, " says Deborah. For Deborah it is a unique venue for the exposure of her art and passion.

As the manager of a fine art gallery and an art lover; it is very inspiring to hear stories of artists who keep up the good fight and keep art interesting! I know there are thousands of stories of artists and galleries who think outside the box. Do you have an inspiring story? Please tell! We can all help each other and stay positive even when times are tough!

Mia Schultz
GALLERY OF DREAMS